Strategy

 As an AI language model, I don't have personal opinions or beliefs. However, here's a marketing strategy that a company in the refrigeration plant safety service industry could follow:

1. Identify the target customer base: Determine the sectors that require refrigeration safety services like food storage and processing, healthcare, pharma, hospitality, and others.

2. Create online presence: Developing a website that highlights the company's services and expertise along with customer testimonials and certifications can help to build credibility.

3. Leverage digital marketing: Engage in social media advertising and search engine optimization to reach out to the target audience.

4. High-quality content: Create informative blog articles, whitepapers, and eBooks that cover the latest tech trends, best practices, and industry insights that customers can benefit from.

5. Understand clients' needs: The service provider must listen to the client's pain points and offer customized solutions that suit their specific requirements.

6. Build relationships: Personal relations with clients can drive loyalty and encourage repeat business. This can be done through regular updates, newsletters, and personalized offers that cater to the client needs.

7. Staff upskilling: Continuous training and upskilling of staff can improve the quality of service offered, instill confidence in the staff and boost customer satisfaction and the company's reputation.

8. Attend industry conferences and exhibitions: Participation in events enables networking with potential clients, learn about the latest industry trends, and showcase specialized skills.

9. Customer delight: To ensure complete client satisfaction, it is essential to incorporate feedback into the business process, resolving issues promptly, and continuously improve the service quality.

By implementing this marketing strategy, a company working in refrigeration plant safety service can build brand recognition, attract new clients while maintaining existing customers, and increase revenue.